If you are a blogger trying to increase the performance of your blog, here is a 12-step-guide on how to improve the bounce rate of your blog.
So just because you are here, we can understand you are an enthusiastic person trying to dig deeper into making your blog WORK.
The same happened to us. Our bounce rate was highly increasing. But worrying is not the solution. You can work on some areas to maintain the balance in your bounce rate.
Firstly, before jumping into HOW to improve the bounce rate, let’s take a quick look into WHAT is a Bounce Rate?
As defined by Google Analytics: Bounce Rate is the percentage of single-page visits i.e. number of visits in which people leave your site from the entrance page.
In other words, Bounce Rate is a measure of quality and a high bounce rate generally refers that the site’s entrance pages are not relevant for the visitors.
In simple, if your visitors leave your site from the landing (entrance) page without clicking to any other page, the bounce rate will increase. Here is how you can improve the bounce rate of your blog.
Higher bounce rate is a sign that something might be wrong.
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Here are 12 steps you can follow to improve the bounce rate of your blog.
1. Improve Your Content Readability
Your visitors are there to read something. Thus, it is a must to make your content understandable, attractive, and worth reading.
Avoid larger chunks of paragraphs. Write as you speak. Give your readers breaks to help them easily understand your view. Use bullets and numbers to make points more clear.
If you are a WordPress user, try using YOAST SEO plugin. It will guide you to improve the readability of your content.
Also, try using conversational language. Using charts, images, screenshots, quotes, and videos wherever appropriate can make your content fun to read.
Use sufficient bold keywords. Ask questions to connect to the readers. Lastly, always end your article with a subheading showing it is the end.
Readers need a word, title, heading, subheading, or an image to connect to your article.
Tell them the story through your articles. Storytelling will make your readers feel connected to them. Make the readers the hero of your stories. Try to write something from their perspective as well.
In addition, be truthful for good storytelling. You can also share your sweet and bitter experiences to gain more trust.
3. Call to Action
Try using buttons instead of texts to make your Call to Action distinct. Example, you can make buttons for Subscription, Free Trial, Offer, Sale, Giveaway, etc.
Use compelling “Call to Action” to make the users click to more contents. You can use something like, Click here to know more, find here more etc. If you are there to sell something, show your offers and sales to the users.
4. Avoid Pop-ups
A pop-up screen may turn to be annoying rather than informative. You can sometimes use popups for subscriptions or offers. But never overdo the use of pop-ups.
Moreover, not all your readers are interested in filling the forms or clicking through the popups. Keep in mind, the visitors are there looking for some answers and services.
5. Keep the Blog Updated
Always keep your blog updated with the right content. Your loyal visitors may no more find your relevant choice if you have nothing new in your blog.
6. Target Keywords with High-Value Traffic
A keyword is a path to finding you in any web portal. If you have the correct keyword, then only your chances of appearing in the search will increase. A keyword is actually key to your existence.
There are basically two types of keywords:
- Commercial Keyword: It is for specific products that lead to direct sales. For Example, Smartphones with 4GB RAM.
- Informational Keyword: It is for providing information or creating awareness.
Try using Google Keyword Planner
7. Attract the Right Visitors
You need to make your content flexible keeping your visitors in mind. If your blog has multiple genres or categories, you need to create your content as per the requirement.
For marketing, IT terms, science, and technology, you can use long content. However, for entertainment, health, finance, shorter informative articles tend to perform better.
8. Mind your Meta Description
Never underestimate the power of the Meta Description of your article. A meta description is that part of your article that will be shown as the snippet of what your article is all about.
Always try to write an attractive meta description for your article. Try to put your keyword along the overall concept of your article. You can try asking questions, call to action like click here, or get started.
9. Multiple Landing Pages
Create multiple landing pages for high volume keywords. Try to work on the depth of your content.
Write different articles on the same high-value keyword. Definitely, this will help the visitors to explore more about their search within your blog.
10. Maintain Your Page’s Loading Time
Firstly, no users like to wait for your content to appear. Ultimately, more loading time means more bored visitors.
Speed up your page’s loading time. You can reduce the use of large size images to maintain the loading time.
You can use also use the Pingdom Website Speed Test to test the loading time of your website.
11. External Link Open in New Tab
Always choose the option to open the embedded links in a new tab. Whether you embed your internal links (links of your own site) or any outbound links, always make them open in a new tab.
12. Make your Site Mobile Friendly
We are in the Smartphone era now. Most of the internet traffic is generated via smartphones.
Undoubtedly, more than half of your visitors are viewing your sites through their smartphones.
Try to make you site mobile friendly. Also, mobile-friendliness is a ranking factor for your site.
You can use Google Mobile-Friendly Test Tool to test how mobile-friendly your website is.
Here are some bonus tips for you.
Always show credibility to your visitors.
Link trusted websites to show examples. No matter even if they are your competitors. Link up to as many sources as possible. This will build more trust upon you.
On the End Note…
These were the tips you can follow to make your website more effective. We have given you ideas on how to reduce the bounce rate of your blog. Moreover, you can still do more research and find the best way to make it work even better.
Thank you for your support.
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