Find in this article everything you need to know about Augmented Reality and its applications.
That’s partially because the hardware engineers and software developers are continuously putting their efforts to refine the augmented reality technologies, making the road between real and virtual life thinner and thinner. Augmented reality (AR), it seems, may soon be an inevitable reality for us all.
What is Augmented Reality?
Augmented Reality is an interactive experience of a real-world environment with the real-life objects. These real-life objects are enhanced by computer-generated perceptual information. Multiple sensory modalities including visual, auditory, haptic, somatosensory and olfactory are used for enhancing virtual things into reality. It is the blend of interactive digital elements like dazzling visual overlays, buzzy haptic feedback (also referred to as Kinaesthetic communication or 3D touch, is a technology that can create an experience of touch by applying forces, vibrations, or motions to the user) or other sensory projections into our real-world environments.
AR superimposes real-world Computer Graphics (CG) images on the users. Unlike virtual reality (VR), where everything a user sees is generated by a computer, AR maintains the real-world focus, and also adds elements that are not really there, to enhance the user’s experience.
Top Augmented Reality Applications
We all remember the craze of Pokémon Go. Witnessing AR in action made millions of kids and adults walking and absentmindedly stumbling through their real-world in search of Pokémons and virtual prizes. Augmented reality has endless potentials. It is only a matter of time before this technology will become a part of our everyday lives. There is still a distance left to reach there, yet a few companies have already broken the ice by implementing considerable AR technology and paving their way towards the vast application of AR.
From the tech industry, retail and manufacturing industries to medicine and warfare, the application of AR has provided several benefits. Here are a few examples of the application of augmented reality.
Nintendo’s Pokémon Go App
The smash-hit of 2016, Pokémon Go allowed the players to catch Pokémons by looking through their phones in the real world with added superimposed images. The game was a huge success which made millions of players; children, young and adults to wander around their neighborhood walking and stumbling trying to catch the Pokémons seen on their phone’s screen.
IKEA Place App
One of the leading Swedish Companies best for its furniture took its step towards AR with IKEA Place App where the users can select anything from the store’s catalog and scale it anywhere in the house to see how it will look or where will it suit the best in the room. It can be really helpful for people who want to make their interiors as good looking as possible.
L’Oréal Makeup App
Similar to the concept of IKEA’s Place App, beauty products manufacturer L’Oréal launched its mobile that allows users to try out various types of makeup. Thinking of it like the Snapchat filters and Facebook Messenger filters, will make it easier for it to understand the idea well.
Weather Channel Studio Effects
We, of course have seen the background images and animations of hills, mountains, clouds, rain behind the weatherman in television news. The Weather Channels are now taking one step further in illustrating more realistic views with the help of AR technology to display 3D tornado, the height of flood, storm, hurricane, thunder and lightning effects, snowfall and extreme weather conditions. This has improved the television experience for the viewers.
Not all examples of AR are fun smartphone games. U.S Army uses AR tools to create digitally enhanced training missions for soldiers. The Army is also experimenting with AR programs to use in combat that can assist the soldiers to distinguish between enemies and friendly troops, as well as improve night vision.
Google Lens is Google’s Augmented Reality platform which allows the user’s smartphone to visually scan the environment and get the information about the items that are there in the real world which can be anything from buildings, household objects, and people’s faces to text from street signs, screens, restaurant menus, and books, etc. In general, it lets the users search for information about real-world items without entering any keywords.
Continuous development in technology, it can be projected that there are a lot more implementations of AR on their way, which can even bring new experiences and benefits making technology more advanced and unfolding many chapters.